2nd SFA Seminar: New Era of E-Commerce｜Marketing Automation & Smart Logistics Cooperation

How to open an online store or make breakthroughs in e-commerce and deal with a large number of orders? How to target customers for sales? Can D2C (data-driven marketing) get rid of the dependence on dealers? Whether you are a novice or experienced, it is essential to understand the latest technology to gain a firm foothold in the ever-changing e-commerce world.

E-commerce = Online storeIn fact, it is necessary to cooperate with marketing and customer service to ensure that you can provide high-quality online shopping and make your store the first choice for customers With the rise of new technologies, e-commerce has developed such as immersive technology (AI&VR) /AR) shopping experience, coupled with the emerging D2C, as a sales model that directly contacts customers, it can grasp user needs through all channels and provide personalized products and services.

The development of e-commerce cannot be achieved in one step. Understanding how to apply technology to product production, procurement, logistics, and sales is the KEY!  Using smart logistics such as ️artificial intelligence can optimize the freight process and save costs. Combining data for digital marketing to accurately contact potential customers, and build brand loyalty is important as well.

Three experts will discuss the theme “Marketing Automation & Smart Logistics Cooperation”, the content will focus on the technologies required for e-commerce& logistics transformation, and how to fully utilize the advantages of digital marketing to expand the business. ️If you are interested, don’t miss the opportunity!

———————————————–

Speakers:
Alison Wong – Marketing Manager of  Mediaon Limited
Jeffrey Tse – Founder of Hello Digital Limited
Kelsy Lau  – Business Development Manager of Hong Kong Technology Venture Company Limited

Moderator:
Luke Chu – Chairman of HKIECA

For more information and to register, please visit HERE